User Experience Professional (Information Architecture, Interaction Design, Usability Analyst) with over 14 years experience in ecommerce, travel, and marketing companies. Proven team leader and project contributor designing cross channel experiences.

Collects and translates requirements into effective and innovative solutions using strong analytical skills and user centered design tools and processes. Develops user personas and stories to inform experience design strategy and tactics. Produces concepts to illustrate functional design ideas, facilitate product road map definition and project scope. Designs and documents user flows and communicates UI requirements through detailed functional specifications and/or prototypes. Plans, conducts and analyzes user research. Applies metrics analysis, quantitative research, and usability best practices throughout the project lifecycle.

Strong experience in driving cross channel optimization improvements using data-driven analysis as well as planning and executing AB and multivariate tests.

Feel free to contact me with career opportunities.